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Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey - Couverture rigide

Schlimm, Joern

 
9781398628311: Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey
Couverture rigide
ISBN 10 : 139862831X ISBN 13 : 9781398628311
Editeur : Kogan Page Ltd, 2026

Synopsis

Deliver lasting customer value through data-led, technology-enhanced engagement strategies.

Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.

Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.

You'll learn how to:
- Apply data-led frameworks to deliver consistent, high-value customer experiences
- Integrate AI, Web3 and immersive environments into measurable engagement strategies
- Use proven insights to govern innovation and mitigate technology adoption risks
- Lead transformation that connects business performance with customer outcomes

Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.

Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

<b>Joern Schlimm</b> is a consultant and academic with over 19 years of international experience in digital innovation, based in Zurich, Switzerland. As Partner at Ameliorate GmbH, he advises sports and entertainment clients on customer journeys and emerging technologies like AI, Web3, and virtual environments. Previously at FIFA, he developed enterprise-wide risk management frameworks and advised on fan engagement for major events including the FIFA World Cup Qatar 2022. He has held senior consulting roles at PwC and KPMG, leading projects for multinational clients.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2026
Langue
anglais
ISBN 10 
139862831X
ISBN 13 
9781398628311
Reliure
Copertina rigida
Numéro d'édition
1
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible