Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good - Couverture rigide

Carvill, Michelle; Butler, Gemma

Couverture rigide

ISBN 10 : 139941125X ISBN 13 : 9781399411257

Editeur : Bloomsbury Business, 2024

Synopsis

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.

In our fast-moving and consumer-driven world - in which more than 10 million people are Marketers - social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.

From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

A propos du livre

À propos des auteurs

Michelle Carvill is a strategic marketer and Sustainable Marketing consultant. Co-Founder and Podcast Host at Can Marketing Save the Planet Ltd, a company on a mission to support responsible marketing through educating and supporting the approximate 10.6 million Marketers on the planet. Awarded 'Outstanding Contribution to Marketing' in 2022 for driving sustainable marketing transformation. Six-time published author. Recognized as one of the UK's Top 100 Inspirational Business Women in 2021.

Gemma Butler is Co-Founder/Director at Can Marketing Save the Planet Ltd where alongside Michelle they champion sustainable marketing and leadership, and co-host the podcast series by the same name. Former Marketing Director at the Chartered Institute of Marketing, Gemma continues to develop qualifications and training focused on educating Marketers and business across the world.

Détails de l'édition

• Éditeur: Bloomsbury Business
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 139941125X
• ISBN 13: 9781399411257
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne