A Year of Creativity: 52 smart ideas for boosting creativity, innovation and inspiration at work - Couverture rigide

Jacob, Kathryn; Unerman, Sue

Couverture rigide

ISBN 10 : 1399413252 ISBN 13 : 9781399413251

Editeur : Bloomsbury Business, 2024

Synopsis

A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.

If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough. We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves. In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour.

This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash.

The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone. In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.

A propos du livre

À propos des auteurs

KATHRYN JACOB is the CEO of Pearl & Dean, and sits on the Development Board of RADA, The Council and Board of the Advertising Association and is global President of SAWA. Kathryn is sector lead in All In, the advertising industry work to address inclusion.

SUE UNERMAN is a Strategy and Transformation Expert, working in media and advertising where she remains at the forefront of the industry's evolution. She has helped advertisers including Mars, DFS, Direct Line Group, CRUK, Tesco, Universal and Sky to connect with consumers.

Détails de l'édition

• Éditeur: Bloomsbury Business
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1399413252
• ISBN 13: 9781399413251
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited Limited; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne