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Fast Money: The Backroom Deals, Corporate Espionage, and Legendary Power Struggles that Drive Formula One - Couverture rigide

Reid, Caroline; Sylt, Christian

 
9781399723480: Fast Money: The Backroom Deals, Corporate Espionage, and Legendary Power Struggles that Drive Formula One
Couverture rigide
ISBN 10 : 1399723480 ISBN 13 : 9781399723480
Editeur : Hodder & Stoughton, 2025

Synopsis

The first book to look at the unstoppable rise of Formula One

As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over.

This is a sport where money - the spending of it, the flaunting of it, the ruthless pursuit of it - matters.

With unparalleled insight and decades of reporting, Christian Sylt and Caroline Reid describe the pivotal moments which have driven the sport to new heights - the influx of tobacco advertising, the first television deals, the reign of Bernie Ecclestone, and much more. Featuring exclusive interviews with the sport's major players and never-before-heard stories, this is a ground-breaking and revolutionary account about how F1 moved from a pastime for wealthy enthusiasts into one of the world's most-watched sports.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Caroline Reid and Christian Sylt have been writing about the Formula One industry for a combined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more.

Outside journalism, in 2007 they founded Formula Money - the only business information service dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and has produced economic impact reports for around a third of the F1 race organisers.



Caroline Reid and Christian Sylt have been writing about the Formula One industry for a
combined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more.

Outside journalism, in 2007 they founded Formula Money - the only business information
service dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and produces economic impact reports for around a third of the F1 race organisers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Hodder & Stoughton
Date d'édition
2025
Langue
anglais
ISBN 10 
1399723480
ISBN 13 
9781399723480
Reliure
Relié
Nombre de pages
368
Coordonnées du fabricant
EDITIONS GALLIMARD
ufficio.anagrafiche@meli.it

Via Verdi, 8.
Assago Milano
20090
Italie