Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience - Couverture rigide

Livre 5 sur 7: The Business Storybook Series

Chastain, Bill

 
9781400218943: Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

Synopsis

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.

In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.

The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.

Through the story of Target, you’ll learn:

  • How to remain nimble in times of tremendous change.
  • How to reinvent a six-decade-old iconic brand.
  • How to know when to build it yourself or bring in the experts.
  • When to change the entire way you do business.

Discover how this iconic store hit the bullseye and created an addictive retail experience, and how you can do the same for your business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Bill Chastain is the author of many non-fiction titles and a senior writer with Kevin Anderson & Associates. His most recent books are Try Not to Suck: The Exceptional, Extraordinary Baseball Life of Joe Maddon and White Fang and the Golden Bear: A Father-and-Son Journey on the Golf Course and Beyond (foreword by Jack Nicklaus).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781400232741: Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

Edition présentée

ISBN 10 :  1400232740 ISBN 13 :  9781400232741
Editeur : HarperCollins Leadership, 2021
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