The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth - Couverture souple

Jantsch, John

 
9781400224777: The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
Couverture souple
ISBN 10 : 1400224772 ISBN 13 : 9781400224777
Editeur : HarperCollins Leadership, 2021

Synopsis

A step-by-step system for creating customers and clients for life.

In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.

The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.

In this book, you will learn:

  • Why strategy must come before tactics.
  • How to narrow your focus and choose only ideal customers.
  • Why no one wants what you sell – and what they actually want.
  • How to use story and narrative as the voice of strategy.
  • How to construct the perfect customer journey.
  • How to grow your business with your customers.

 

This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.

The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
HarperCollins Leadership
Date d'édition
2021
Langue
anglais
ISBN 10 
1400224772
ISBN 13 
9781400224777
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible