Articles liés à Don't Think Pink

Don't Think Pink - Couverture souple

Johnson, Lisa

 
9781400232611: Don't Think Pink
Couverture souple
ISBN 10 : 1400232619 ISBN 13 : 9781400232611
Editeur : AMACOM, 2020

Synopsis

Purchases by women now total trillions of dollars annually, accounting for 85 percent of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.

Don’t Think Pink will help marketers see their brands through a woman’s eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

Based on painstaking research into women’s experiences and perceptions, Don’t Think Pink reveals:

  • How generational history, culture, life stages, and daily realities influence a woman’s buying mind
  • How the way women buy is more critical than what’s being sold
  • How listening to women earlier and more often leads to more powerful strategies
  • How to use the Internet and other technology to gain a greater understanding of female consumers
  • How to gain a bigger share of the awesome purchasing power of women

There’s no question that women buy. Don’t Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous and evergreen market.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Thomas Nelson is a world leading publisher and provider of Christian content.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AMACOM
Date d'édition
2020
Langue
anglais
ISBN 10 
1400232619
ISBN 13 
9781400232611
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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