Sell with a Story - Couverture souple

Smith, Paul

Couverture souple

ISBN 10 : 1400242363 ISBN 13 : 9781400242368

Editeur : BUSINESS & LEADERSHIP, 2021

Synopsis

Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.

A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.

Smith identifies the ingredients of the most effective sales stories and reveals how to:

• Select the right story 
• Craft a compelling and memorable narrative 
• Incorporate challenge, conflict, and resolution• And more 

Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell!

If you want to become a better communicator and transform your sales results, Sell with a Story is for you. 

A propos du livre

À propos de l'auteur

PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.

Détails de l'édition

• Éditeur: BUSINESS & LEADERSHIP
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1400242363
• ISBN 13: 9781400242368
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: Herstelleradresse 2: HarperCollins Publishers (Ireland); enquiries@harpercollins.ie; ; Macken House, 39/40 Mayor Street Upper; Dublin 1; D01 C9W8; Irlande