Upside: Profiting from the Profound Demographic Shifts Ahead - Couverture souple

Gronbach, Kenneth

 
9781400242702: Upside: Profiting from the Profound Demographic Shifts Ahead
Couverture souple
ISBN 10 : 1400242703 ISBN 13 : 9781400242702
Editeur : AMACOM, 2022

Synopsis

Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead.

What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the rank and file. How will it all affect you?

Demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided you the lively and certainly surprising answers.

In Upside, you will find out:

  • What each age cohort is likely to buy both now and in the future
  • What sectors are likely to grow or lag
  • How profits dovetail with consumer numbers
  • How to make sense of the numbers to chart your own path

Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Kenneth W. Gronbach is president of KGC Direct and a popular keynote speaker, known for his original demographic research and ability to forecast markets and societal trends. He is author of The Age Curve. M.J. Moye is an editorial consultant and demographic researcher.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AMACOM
Date d'édition
2022
Langue
anglais
ISBN 10 
1400242703
ISBN 13 
9781400242702
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
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https://europe.yamaha.com/index.html

Siemensstrasse 22-34
Rellingen
Schleswig-Holstein
25462
Allemagne

Autres éditions populaires du même titre

9780814434697: Upside: Profiting from the Profound Demographic Shifts Ahead

Edition présentée

ISBN 10 :  081443469X ISBN 13 :  9780814434697
Editeur : AMACOM, 2018
Couverture rigide