Laughter is a powerful remedy to what ails today’s teams and organizations.
There are a host of neuroscientific explanations for why laughter makes us feel so great. Laughter triggers "feel good" chemicals in the brain which activate opiate receptors throughout your body and mind. Creating a workplace culture in which laughter is not only allowed but expected is an important step in building the trust, openness, authenticity, storytelling, and teamwork (TOAST) that are essential to any healthy collaborative environment. It also has a role in fostering diversity, equity, and inclusion—as explained in a special afterword from Malcolm Frierson, PhD, Loyola Marymount University on the role of comedy in DEI training.
What all this means for your business is that by harnessing the prodigious power of your own unique individual sense of humor (and empowering your employees to do the same), you can increase morale, collaboration, communication, and productivity. You can find new and unexpected ways to connect with your external stakeholders. And you can have fun doing it.
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Steven Cody is the founder and CEO of Peppercomm, a Ruder Finn Company and a fully integrated strategic communications firm headquartered in NYC, with offices located in San Francisco and London. In that role he is responsible for everything from implementing strategy and counseling clients to leading business development and bringing new products and services to market. In short, he does everything but clean windows.
Clayton Fletcher is a NYC-based stand-up comedian, actor and writer who has been featured on Hulu, Sirius/XM, MSNBC, and ESPN. His smart, clean, provocative comedy is geared towards audiences hungry for laughs without the crude shock value that is prevalent in stand-up today. Clayton has taught thousands of aspiring comedians (and thousands of brave businesspeople) how to unlock the prodigious power of truth in comedy. He has served as Chief Comedy Officer at Peppercomm for 13 years.
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