Articles liés à Becoming Facebook

Becoming Facebook - Couverture souple

Hoefflinger, Mike

 
9781400244034: Becoming Facebook
Couverture souple
ISBN 10 : 140024403X ISBN 13 : 9781400244034
Editeur : HarperChristian Resources, 2023

Synopsis

Discover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook’s growing pains, stumbles, and reinventions.

You can’t create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.

In Becoming Facebook, computer engineer turned marketing innovator Mike Hoefflinger  shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider:

  • How Facebook recovered from its “disastrous” IPO
  • How the growth team achieved the impossible
  • Why Facebook’s newsfeed ads were the company’s most important business decision ever 
  • How Google+ attacked and lost
  • Why and how Instagram and WhatsApp were added

Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Michael Hoefflinger has 25 years' experience in Silicon Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business dramatically. He is now an entrepreneur-in-residence at XSeed Capital.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
HarperChristian Resources
Date d'édition
2023
Langue
anglais
ISBN 10 
140024403X
ISBN 13 
9781400244034
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780814437964: Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World

Edition présentée

ISBN 10 :  0814437966 ISBN 13 :  9780814437964
Editeur : AMACOM, 2017
Couverture rigide