Articles liés à Marketing to Millennials
Synopsis
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.
The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.
Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:
- Value social networking and aren't shy about sharing opinions
- Refuse to remain passive consumers but expect to participate in product development and marketing
- Demand authenticity and transparency
- Are highly influential, swaying parents and peers
- Are not all alike; therefore, understanding key segments is invaluable
Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess.
CHRISTIE GARTON is a lawyer, entrepreneur, (and Millennial) whose U Chic Media company (www.UChic.com) and best-selling college guidebook for women have received national attention.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1400245656I3N00
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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever [Paperback] Fromm, Jeff and Garton, Christie
Vendeur : Lakeside Books, Benton Harbor, MI, Etats-Unis
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Etat : New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! N° de réf. du vendeur OTF-S-9781400245659
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Marketing to Millennials : Reach the Largest and Most Influential Generation of Consumers Ever
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Etat : New. N° de réf. du vendeur 45518100-n
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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (Paperback or Softback)
Edité par
Amacom 8/6/2024, 2024
ISBN 10 : 1400245656
ISBN 13 : 9781400245659
Neuf
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Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
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Paperback or Softback. Etat : New. Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever. Book. N° de réf. du vendeur BBS-9781400245659
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Marketing to Millennials
Vendeur : Rarewaves USA, HEBRON, KY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials' expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:Value social networking and aren't shy about sharing opinionsRefuse to remain passive consumers but expect to participate in product development and marketingDemand authenticity and transparencyAre highly influential, swaying parents and peersAre not all alike; therefore, understanding key segments is invaluableComplete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come. N° de réf. du vendeur LU-9781400245659
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EUR 16,83
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Expédition nationale : Etats-Unis
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Marketing to Millennials : Reach the Largest and Most Influential Generation of Consumers Ever
Edité par
AMACOM, 2024
ISBN 10 : 1400245656
ISBN 13 : 9781400245659
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 45518100
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EUR 15,81
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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9781400245659
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Marketing to Millennials (Paperback)
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:Value social networking and aren't shy about sharing opinionsRefuse to remain passive consumers but expect to participate in product development and marketingDemand authenticity and transparencyAre highly influential, swaying parents and peersAre not all alike; therefore, understanding key segments is invaluableComplete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come. Your core customer base is about to be made up of the generation you dont understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind? Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781400245659
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EUR 19,99
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Marketing to Millennials
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials' expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:Value social networking and aren't shy about sharing opinionsRefuse to remain passive consumers but expect to participate in product development and marketingDemand authenticity and transparencyAre highly influential, swaying parents and peersAre not all alike; therefore, understanding key segments is invaluableComplete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come. N° de réf. du vendeur LU-9781400245659
Acheter neuf
EUR 20,74
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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. 2024. paperback. . . . . . N° de réf. du vendeur V9781400245659
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EUR 21,81
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