Articles liés à Do Good
Synopsis
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success.
Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters, including examples such as:
- Toms grew into a $600 million company by giving away 35 million pair of shoes.
- Patagonia’s profits have climbed year after year even as it funnels heavy investments into sustainability.
- CVS’s strategic decision to start destocking cigarettes in all stores.
Customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence. Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes.
By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
ANNE BAHR THOMPSON is founder of the brand consultancy Onesixtyfourth and former executive director of strategy and planning at Interbrand. She has been featured in the Financial Times, The New York Times, and on Fox Business and MarketWatch Radio.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
Edité par
HarperCollins Focus LLC., 2024
ISBN 10 : 1400245672
ISBN 13 : 9781400245673
Neuf
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Vendeur : BookOutlet, Jefferson City, TN, Etats-Unis
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Paperback. Etat : New. Paperback. Publisher overstock, may contain remainder mark on edge. N° de réf. du vendeur 9781400245673B
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DO GOOD
Edité par
Harper Collins Publishers, 2024
ISBN 10 : 1400245672
ISBN 13 : 9781400245673
Ancien ou d'occasion
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Vendeur : INDOO, Avenel, NJ, Etats-Unis
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Etat : As New. Unread copy in mint condition. N° de réf. du vendeur TN9781400245673
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DO GOOD
Edité par
Harper Collins Publishers, 2024
ISBN 10 : 1400245672
ISBN 13 : 9781400245673
Neuf
Couverture souple
Vendeur : INDOO, Avenel, NJ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Brand New. N° de réf. du vendeur 9781400245673
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Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
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Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit [Paperback] Thompson, Anne Bahr
Vendeur : Lakeside Books, Benton Harbor, MI, Etats-Unis
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Etat : New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! N° de réf. du vendeur OTF-S-9781400245673
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Do Good : Embracing Brand Citizenship to Fuel Both Purpose and Profit
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 45753902-n
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Do Good
Vendeur : Rarewaves USA, HEBRON, KY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success.Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters, including examples such as:Toms grew into a $600 million company by giving away 35 million pair of shoes.Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability.CVS's strategic decision to start destocking cigarettes in all stores.Customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence. Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes.By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts. N° de réf. du vendeur LU-9781400245673
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Do Good : Embracing Brand Citizenship to Fuel Both Purpose and Profit
Edité par
AMACOM, 2024
ISBN 10 : 1400245672
ISBN 13 : 9781400245673
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 45753902
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Expédition nationale : Etats-Unis
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Do Good
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success.Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters, including examples such as:Toms grew into a $600 million company by giving away 35 million pair of shoes.Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability.CVS's strategic decision to start destocking cigarettes in all stores.Customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence. Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes.By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts. N° de réf. du vendeur LU-9781400245673
Acheter neuf
EUR 18,82
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Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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Do Good (Paperback)
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success.Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters, including examples such as:Toms grew into a $600 million company by giving away 35 million pair of shoes.Patagonias profits have climbed year after year even as it funnels heavy investments into sustainability.CVSs strategic decision to start destocking cigarettes in all stores.Customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence. Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes.By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts. Give to get! Your companys generosity can actually INCREASE your profits, not take away from them. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781400245673
Acheter neuf
EUR 20,18
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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