The Long Tail: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE

Anderson, Chris

ISBN 10 : 1401384145 ISBN 13 : 9781401384142

Editeur : Hyperion, 2006

Synopsis

The Long Tail is both a powerful new economic force in the entertainment industry and perhaps the best lens on a big new trend in the business world overall: the economics of abundance. From supermarket shelves to advertising agencies, the rise of the niche is changing everything, and causing us to rethink where our markets lie and how to get to them. Consider this example: In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, an account of near death in the Peruvian Andes. It was only a modest success and was soon forgotten. A decade later, Jon Krakauer wrote Into Thin Air, another book about a mountain-climbing tragedy, which became a publishing sensation. Suddenly Touching the Void started to sell again. What happened In short, Amazon recommendations. It created the Touching the Void phenomenon by combining infinite shelf space with real-time information about buying trends and public opinion. However, this is not just a virtue of online booksellersit is an example of an entirely new economic model for business, one that is just beginning to show its power. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to music videos on Yahoo! Launch to songs on the iTunes Music store and Rhapsody. If the 20th-century was about hits, the 21st will be equally about misses.

A propos du livre

Quatrième de couverture

With his brilliant theory of the Long Tail - a powerful new economic force in a world where the internet allows access to almost unlimited choice - Chris Anderson has identified an important truth about our economy and culture: that the future does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the curve's endlessly long tail.

In this expanded and updated edition, published for the first time in paperback, he examines how niche interests, which make up the millions of misses, have come together in a global network, stimulating innovation on an unprecedented scale. The result, he argues, is a cultural richness in which enthusiasms previously dismissed as 'minority' thrive and everybody everywhere can find something to their taste.

'A smart, timely and oddly inspiring book.' - Time Out

'It's the Big Idea of 2006.' - GQ

'The Long Tail is an eloquent exposition of a simple idea, but one that has huge ramifications for our media and culture if followed to its logical conclusions.' - Guardian Media

'Each year produces a book that captures the Zeitgeist... This year Chris Anderson's The Long Tail has helped to reinterpret our world.' - The Times

'...snappily argued and thought-provoking.' - New Yorker

Détails de l'édition

• Éditeur: Hyperion
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1401384145
• ISBN 13: 9781401384142
• Reliure: CD
• Coordonnées du fabricant: non disponible
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