Cruising: A Guide to the Cruise Line Industry - Couverture souple

Mancini, Marc

Couverture souple

ISBN 10 : 140184006X ISBN 13 : 9781401840068

Editeur : Delmar Cengage Learning, 2003

Synopsis

Learning about cruising has never been this fun and informative! Cruising gives students a true insider's look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to help students comprehend, retain, and apply what they read. This includes highlighted areas, bullet points, graphs, tables, photos, questions for discussion, and application activities, all of which clarify, magnify, and reinforce the material. There's no doubt that this is the authoritative text on cruising as dozens of leading industry professionals, including several cruise lines' presidents, have reviewed the content to ensure it reflects real-world insights into the business.

A propos du livre

À propos de l'auteur

Marc Mancini is one of the travel industry's best–known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.

Détails de l'édition

• Éditeur: Delmar Cengage Learning
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 140184006X
• ISBN 13: 9781401840068
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 212
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne