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Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur - Couverture souple

Lee, Dante

 
9781401929541: Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur
Couverture souple
ISBN 10 : 1401929540 ISBN 13 : 9781401929541
Editeur : Smiley Books, 2010

Synopsis

"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you're a weekend entrepreneur or a career-changing professional, Lee's motto--"don't be a worrier, be a warrior"--applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.

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À propos de l'auteur

Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company--known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com--helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony's 2010 Young Entrepreneurs list.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Smiley Books
Date d'édition
2010
Langue
anglais
ISBN 10 
1401929540
ISBN 13 
9781401929541
Reliure
Broché
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
DG DIFFUSION
contact@dgdiffusion.com

ZI DE BOGUES
ESCALQUENS
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France