Choose.: The Single Most Important Decision Before Starting Your Business - Couverture souple

Levesque, Ryan

 
9781401951139: Choose.: The Single Most Important Decision Before Starting Your Business

Synopsis

Now in paperback from the author of Ask, a meticulous step-by-step plan for entrepreneurs and start-up businesses to choose the right market to serve.

What type of business should you start? It's a question that for the past 10 years, Inc. 500 CEO and best-selling author Ryan Levesque--featured for his work in The Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering.

One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.

Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in, who should you serve?

The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.

That is what this book is all about.

Levesque's meticulously tested, step-by-step process is designed to minimize your risk of failure and losing money upfront, giving you clarity on what type of business to build and the confidence to finally take that leap and get started.

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À propos de l'auteur

Ryan Levesque is a 7-time Inc. 5000 CEO & founder, and two-time #1 national best-selling author. He's generated over 100M in revenue and has successfully sold two of his companies. His work has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. Today he serves as a Strategic Advisor to multiple businesses, is working on his next book, and writes a weekly email newsletter, "The Digital Contrarian," offering Unconventional Business Wisdom to over 100,000 subscribers. He and his wife and their two boys live on their family farm, where they actively raise and grow their own food and conserve the land using regenerative, holistic practices.
ryanlevesque.net

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