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Hardball Selling: How to Turn the Pressure On, Without Turning Your Customer Off - Couverture souple

Shook, Robert

 
9781402201073: Hardball Selling: How to Turn the Pressure On, Without Turning Your Customer Off
Couverture souple
ISBN 10 : 1402201079 ISBN 13 : 9781402201073
Editeur : Sourcebooks, Inc, 2003

Synopsis

Straightforward strategies for those who want to take control of the sale and join the winning top 5 percent of the sales force

  • ?Get your foot in the door
  • Control the sale without manipulation
  • ?Create a sense of urgency
  • ?Let the buyer participate
  • ?Learn the crucial subtleties of an aggressive approach
  • ?Target the biggest sales
  • ?Sell abroad
  • And much more

For many companies, 20 percent of their sales force generates 80 percent of their sales volume. In this hands-on guide, Robert L. Shook, a master salesman, teaches the high-pressure strategies that mean the difference between a super seller and a salesperson. The methods spelled out in this book describe what it takes to be in the elite 5 percent.

In Hardball Selling, Shook inspires all salespeople to dare to be different and master hard selling without browbeating or offending customers. Shook spent 17 years in the trenches perfecting his successful strategies. Using the four basic principles of hardball selling, he guides you through all the steps, from getting past the "gatekeeper" to the single-minded tactics necessary to close a sale.

"Shook's Hardball Selling is provocative and controversial--and filled with wonderful selling tips. I highly recommend it to every salesperson."--Martin D. Shafiroff, the world's No. 1 stockbroker

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Robert L. Shook is the author or coauthor of 25 books including The IBM Way with Buck Rodgers, Vice-President of Marketing at IBM. Shook has also written The Perfect Sales Presentation and Successful Telephone Selling in the 90s. He lives in Columbus, Ohio.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Sourcebooks, Inc
Date d'édition
2003
Langue
anglais
ISBN 10 
1402201079
ISBN 13 
9781402201073
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
Sourcebooks, Inc.
https://sourcebooks.com

Theodorstrasse 105
DUSSELDORF
40472
Allemagne

Autres éditions populaires du même titre

9780735100411: Hardball Selling: How to Turn the Pressure on Without Turning Your Customer Off

Edition présentée

ISBN 10 :  0735100411 ISBN 13 :  9780735100411
Editeur : Replica Books, 1998
Couverture rigide