Crisis of Character: Building Corporate Reputation in the Age of Skepticism - Couverture rigide

Firestein, Peter

Couverture rigide

ISBN 10 : 1402762461 ISBN 13 : 9781402762468

Editeur : Sterling, 2009

Synopsis

Reputation matters - now more than ever. Public opinion in the wake of the financial meltdown has revealed an abiding mistrust of corporations and the executives who run them. Scrutiny from the internet and 24-hour TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. Via its groundbreaking Seven Strategies of Reputation Leadership, Crisis of Character offers a fail-proof way for executives to immunise themselves and their companies against the breakdowns that can happen to even the most prominent organisations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests.

A propos du livre

À propos de l?auteur

Peter Firestein is a consultant specialising in reputation risk management in both public and financial arenas. Since 2002, he has helmed Global Strategic Communications, Inc., counselling the CEOs and senior managers of a variety of global corporations. He has been a Managing Director at Thomson Financial and served as global financial communications advisor to the Government of Brazil in the privatisation of its national telecommunications network. For more information, see www.peterfirestein.com.

Détails de l'édition

• Éditeur: Sterling
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1402762461
• ISBN 13: 9781402762468
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: Purmerul LTD; https://strengholt.nl/en/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; 4000; Bulgarie