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How to Start a Catering Business: When You Don't Know What the Hell You're Doing - Couverture souple

Williams, Jennifer

 
9781403358905: How to Start a Catering Business: When You Don't Know What the Hell You're Doing

Synopsis

How to Start a Catering Business When You Don't Know What the Hell You're Doing, written by Jennifer Williams, gives the reader step by step instructions to opening a catering business. Written in simple language and with humor, the book offers serious advice regarding equipment purchases, marketing, contracts, and the do's and don'ts of catering. The author will take you from confused to confident as she takes the mystery and the fear out of being 'a great chef.' Jennifer says, 'You don't have to be a great chef to be a caterer. It takes passion and the love of entertaining.' Starting the business from scratch, the author shares her experiences of starting a new business, overcoming financial obstacles, and the infamous HEALTH DEPARTMENT.Learn how to pull off the perfect barbeque and enjoy some of Jennifer's favorite recipes as well as tips on menu creation and portion sizes. This book is full of good information for the aspiring caterer and is easy to understand and apply to either home based or commercial based catering

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Présentation de l'éditeur

How to Start a Catering Business When You Don't Know What the Hell You're Doing, written by Jennifer Williams, gives the reader step by step instructions to opening a catering business. Written in simple language and with humor, the book offers serious advice regarding equipment purchases, marketing, contracts, and the do's and don'ts of catering. The author will take you from confused to confident as she takes the mystery and the fear out of being 'a great chef.' Jennifer says, 'You don't have to be a great chef to be a caterer. It takes passion and the love of entertaining.' Starting the business from scratch, the author shares her experiences of starting a new business, overcoming financial obstacles, and the infamous HEALTH DEPARTMENT.Learn how to pull off the perfect barbeque and enjoy some of Jennifer's favorite recipes as well as tips on menu creation and portion sizes. This book is full of good information for the aspiring caterer and is easy to understand and apply to either home based or commercial based catering

Biographie de l'auteur

Jennifer Williams was born into a family of great cooks. It was her lifelong dream to own a catering business, and in 1996, she made her dream a reality. Lacking formal training, Jennifer relied on catering books, seminars and other caterers to help her get started. Within one year, she had booked fifteen jobs and had an exclusive catering deal with a local hotel.She has taken a break from catering to focus on her son but wrote this book as her way to keep her foot in the catering door. This is Jennifer's first book, but not her last.Jennifer hopes to teach other aspiring caterers her techniques for success by teaching one-day seminars. She's been happily married for nineteen years, has a three-year-old son and enjoys cooking (of course), shopping with mom, and spending time with friends. She makes her home in Southern California.

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