Articles liés à Mastering Public Relations

Mastering Public Relations - Couverture souple

Davis, Anthony

 
9781403907837: Mastering Public Relations

Synopsis

In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included.

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À propos de l'auteur

ANTHONY DAVIS is a writer and consultant, specializing in marketing and business communications. He has lectured extensively on public relations and trained non-marketing managers in public relations and marketing.

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