Innovation Management - Couverture souple

Goffin, Keith

 
9781403912602: Innovation Management
Couverture souple
ISBN 10 : 1403912602 ISBN 13 : 9781403912602
Editeur : Palgrave Macmillan, 2005

Synopsis

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Biographie de l'auteur

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management, UK. He was previously Director of Graduate Programs at Stuttgart Institute of Management and Technology and has lectured in Italy, Paris, Australia and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organisations including Kellogg's, ICL, HSBC and Rank-Xerox.

RICK MITCHELL is Group Technology Director of Domino Printing Services and a Visiting Professor at Cranfield School of Management, UK. He has over thirty years experience in research and development including a period as International Development Manager for Philips Electronics. Rick has been a guest speaker at many academic conferences as well as for the UK Department of Trade & Industry. He currently also teaches at Cambridge University.

Présentation de l'éditeur

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops strategies for improving performance in both service and manufacturing companies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2005
Langue
anglais
ISBN 10 
1403912602
ISBN 13 
9781403912602
Reliure
Broché
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

Einsteinstr. 42
Unna
59423
Allemagne

Autres éditions populaires du même titre

9780230205826: Innovation Management: Strategy and Implementation Using the Pentathlon Framework

Edition présentée

ISBN 10 :  0230205828 ISBN 13 :  9780230205826
Editeur : Palgrave Macmillan, 2010
Couverture souple