Understanding Consumer Choice - Couverture rigide

Foxall, G.

Couverture rigide

ISBN 10 : 1403914923 ISBN 13 : 9781403914927

Editeur : Palgrave Macmillan, 2005

Synopsis

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

A propos du livre

À propos de l?auteur

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 1403914923
• ISBN 13: 9781403914927
• Reliure: Relié
• Nombre de pages: 278
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne