Mastering Fashion Marketing - Couverture souple

Livre 8 sur 10: Macmillan Master

Jackson, Tim

 
9781403919021: Mastering Fashion Marketing

Synopsis

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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À propos de l'auteur

DAVID SHAW is one of the UK's leading fashion marketing & retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology.; TIM JACKSON is Principal Lecturer at the London College of Fashion, UK, specialising in luxury brand management, fashion buying and marketing.

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