Key Concepts in Strategic Management - Couverture souple

Sutherland, Jonathan

Couverture souple

ISBN 10 : 1403921350 ISBN 13 : 9781403921352

Editeur : Red Globe Press, 2004

Synopsis

Key Concepts in Strategic Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what strategic management is all about.

A propos du livre

À propos de l?auteur

JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.
JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.

Détails de l'édition

• Éditeur: Red Globe Press
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 1403921350
• ISBN 13: 9781403921352
• Reliure: Broché
• Nombre de pages: 294
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne