Mastering the Globalization of Business - Couverture souple

Cartwright, Roger

 
9781403921499: Mastering the Globalization of Business
Couverture souple
ISBN 10 : 1403921490 ISBN 13 : 9781403921499
Editeur : Palgrave, 2004

Synopsis

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

ROGER CARTWRIGHT is former Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, UK.

Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave
Date d'édition
2004
Langue
anglais
ISBN 10 
1403921490
ISBN 13 
9781403921499
Reliure
Broché
Nombre de pages
216
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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