In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
JONATHAN CHARTERIS-BLACK is Senior Lecturer in Applied Linguistics at the University of Surrey. He has published extensively in the areas of figurative language, corpus linguistics, cognitive semantics and English for specific purposes.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language. 278 pp. Englisch. N° de réf. du vendeur 9781403932921
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. JONATHAN CHARTERIS-BLACK is Senior Lecturer in Applied Linguistics at the University of Surrey. He has published extensively in the areas of figurative language, corpus linguistics, cognitive semantics and English for specific purposes.In a stimulating . N° de réf. du vendeur 458478533
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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language. N° de réf. du vendeur 9781403932921
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