Revolutionize Your Customer Experience - Couverture rigide

Shaw, Colin

 
9781403936035: Revolutionize Your Customer Experience

Synopsis

In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.

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À propos de l'auteur

COLIN SHAW is a Founding Partner of Beyond Philosophy and a leading expert on the Customer Experience. He is the author, with John Ivens, of the groundbreaking book, Building Great Customer Experiences and has worked with blue chip companies including Mars Ltd., Rank Xerox and BT. Previously he was Director of Customer Experience for one of the world's largest global companies. Colin has delivered keynote speeches on customer experience worldwide and appears frequently in newspapers, television and radio.

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Autres éditions populaires du même titre

9781349518340: Revolutionize Your Customer Experience

Edition présentée

ISBN 10 :  1349518344 ISBN 13 :  9781349518340
Editeur : Palgrave Macmillan, 2004
Couverture souple