Articles liés à Marketing and Financial Management: New Economy - New...

Marketing and Financial Management: New Economy - New Interfaces - Couverture souple

Walters, David

 
9781403940971: Marketing and Financial Management: New Economy - New Interfaces
Couverture souple
ISBN 10 : 1403940975 ISBN 13 : 9781403940971
Editeur : Palgrave, 2004

Synopsis

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.; MICHAEL HALLIDAY is Professor of Management at the Sydney Graduate School of Management, Australia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave
Date d'édition
2004
Langue
anglais
ISBN 10 
1403940975
ISBN 13 
9781403940971
Reliure
Broché
Nombre de pages
436
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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