Marketing Strategy and Management - Couverture souple

Baker, Michael J.

 
9781403986276: Marketing Strategy and Management
Couverture souple
ISBN 10 : 1403986274 ISBN 13 : 9781403986276
Editeur : Palgrave Macmillan, 2007

Synopsis

The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples to encourage students to apply theoretical principles to practical real-world situations. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/baker/index.asp

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

MICHAEL J. BAKER is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour. He is currently President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2007
Langue
anglais
ISBN 10 
1403986274
ISBN 13 
9781403986276
Reliure
Broché
Numéro d'édition
4
Nombre de pages
608
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

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