Marketing in the Emerging Markets of Islamic Countries - Couverture rigide

Marinov, M.

Couverture rigide

ISBN 10 : 1403991731 ISBN 13 : 9781403991737

Editeur : Palgrave Macmillan, 2006

Synopsis

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

A propos du livre

À propos de l'auteur

KENNETH R. GRAY Professor of International Management at Florida A&M University holding an Eminent Scholar Chair in Global Business, USA LYN S. AMINE Professor of Marketing and International Business at Saint Louis University, USA C.P. RAO Professor of Marketing and Director of Case Research and Teaching Unit at the College of Business Administration at Kuwait University, Kuwait ADEL A. Al-WUGAYAN Vice Dean at the College of Business Administration and the Director of Center of Excellence in Management at Kuwait University, Kuwait.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1403991731
• ISBN 13: 9781403991737
• Reliure: Relié
• Nombre de pages: 220
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne