A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals. Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions. A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.
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JILL COLLIS is Director, Accounting and Auditing Research Centre, Brunel University, UK ROGER HUSSEY is Dean of the Guangzhou International Business School, China
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Etat : Como nuevo. : Este libro, titulado 'Business Research: A Practical Guide for Undergraduate and Postgraduate Students', es una guía práctica para estudiantes de pregrado y posgrado en el campo de la investigación empresarial. Publicado por Palgrave Macmillan en 2009, este libro de texto de tercera edición ofrece una orientación completa sobre los métodos y técnicas de investigación empresarial. Escrito por Jill Collis y Roger Hussey, es una herramienta valiosa para aquellos que buscan desarrollar sus habilidades de investigación en el ámbito empresarial. EAN: 9781403992475 Tipo: Libros Categoría: Negocios y Economía|Educación Título: Business Research Autor: Jill Collis| Roger Hussey Editorial: Palgrave Macmillan Idioma: en Páginas: 420 Formato: tapa blanda. N° de réf. du vendeur Happ-2024-02-20-23208279
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