Business and Management Research: Paradigms and Practices - Couverture souple

Hallebone, Erica

 
9781403997166: Business and Management Research: Paradigms and Practices

Synopsis

Business and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.



Key Features:

- Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project

- Case studies demonstrate the concepts and methodologies of research

- Strong focus on methodology, a central aspect of successful research design

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À propos de l'auteur

Dr. Erica Hallebone is a Professorial Fellow in the Graduate School of Business at RMIT University, Melbourne, Australia.; Dr. Jan Priest is an Adjunct Professor in the Graduate School of Business at RMIT University, Melbourne, Australia.

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