Customer Loyalty: A Guide for Time Travellers - Couverture rigide

Robinson, S.; Etherington, L.

Couverture rigide

ISBN 10 : 1403997632 ISBN 13 : 9781403997630

Editeur : Palgrave Macmillan, 2005

Synopsis

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

A propos du livre

À propos de l?auteur

SIONADE ROBINSON is co-founder of the services excellence consultancy, Cape Consulting. She holds a doctorate in Systems Sciences and has worked for the global workplace learning consultancy, the Forum Corporation as well as setting up a research team at Cass Business School to study ways of developing service strategies to improve customer satisfaction. She works with all industries, particularly financial services, professional services and the leisure industry.

LYN ETHERINGTON is co-founder of the services excellence consultancy, Cape Consulting. She worked previously as Marketing Director at Granada and as a consultant to banks and financial institutions in northern Europe. She has particular experience working in banking and financial services sectors as well as other consumer and business to business markets, including professional services, IT and leisure.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 1403997632
• ISBN 13: 9781403997630
• Reliure: Relié
• Nombre de pages: 189
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne