Brands & Gaming: The Computer Gaming Phenomenon and Its Impact on Brands and Businesses - Couverture rigide

Nichols, D.; Farrand, T.; Rowley, T.; Avery, M.

 
9781403998972: Brands & Gaming: The Computer Gaming Phenomenon and Its Impact on Brands and Businesses
Couverture rigide
ISBN 10 : 1403998973 ISBN 13 : 9781403998972
Editeur : Palgrave Macmillan, 2005

Synopsis

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

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À propos de l'auteur

DAVID NICHOLS, TOM FARRAND, and TOM ROWLEY all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming.

MATT AVERY is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2005
Langue
anglais
ISBN 10 
1403998973
ISBN 13 
9781403998972
Reliure
Relié
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

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