Cases in Contemporary Strategy Analysis - Couverture souple

Grant, Robert; Neupert, Kent

Couverture souple

ISBN 10 : 1405111801 ISBN 13 : 9781405111805

Editeur : Blackwell Publishers, 2003

Synopsis

Used in conjunction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining cuirrent business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the dififculties of decision-making. The 16 new cases provide an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.

A propos du livre

À propos de l'auteur

Robert M Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leaderhsip. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of Contemporary Strategy Analysis (4th Edition, Blackwells, 2001). Ken Neupert is at the College of Business and Economics, Boise State University.

Détails de l'édition

• Éditeur: Blackwell Publishers
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 1405111801
• ISBN 13: 9781405111805
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible