Strategic Management Issues and Cases - Couverture souple

Dobson, Paul

Couverture souple

ISBN 10 : 140511181X ISBN 13 : 9781405111812

Editeur : Wiley-Blackwell, 2011

Synopsis

This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. * New edition of a highly popular introduction to strategic management. * Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. * Revised to take account of the latest development in the field. * Now features twelve new cases. * Includes new chapters on issues relating to the resource--based view of the firm, innovation, learning, and the 'new economy'. * Includes a new concluding chapter looking at present and future issues in strategic management. * Continues to combine the latest management concepts with and emphasis on current business applications and implementation.

A propos du livre

Quatrième de couverture :

The Strategic Management Blueprint presents a clear, logical and succinct approach to strategy which is useful for both practising managers and students. It provides a clear framework for understanding the key issues in corporate strategy, supported by current case examples. The highly successful first edition has now been fully revised and extended to take account of the latest developments in the field of strategic management. The second edition features: Twelve new cases New chapters on issues relating to the resource–based view of the firm, innovation, learning, and the new economy A new concluding chapter looking at present and future issues in strategic management. The text continues to combine the latest management concepts with an emphasis on current business applications and implementation.

Revue de presse :

"Dobson and Starkey have successfully updated their earlier work to provide a well written, comprehensive and authoritative book. The book contains a number of intersting case studies as well as chapter vignettes which provide a broad range of contexts within which the concepts and frameworks are discussed. The breadth of coverage is a distinct asset ensuring not only that all types of organisation are discussed, but also that the ideas presented can be viewed through a variety of lenses." David Ash, De Montfort University

À propos de cette édition

• Éditeur: Wiley-Blackwell
• Date d'édition: 2011
• ISBN 10: 140511181X
• ISBN 13: 9781405111812
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 264