Articles liés à Contemporary Strategy Analysis: Cases
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Book by Grant Robert M
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Quatrième de couverture :
The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2005). The cases are designed to illuminate the utilization the key strategic management concepts and frameworks described in the textbook. They deal with prominent companies facing the challenge of competitive international markets. This edition of Cases to Accompany Contemporary Strategy Analysis, Fifth Edition features updated versions of previous cases, including: Madonna; Laura Ashley Holdings plc; the US airline industry; Ford and the world automobile industry; Wal–Mart; Eastman Kodak; Royal Dutch/Shell; Harley–Davidson, Inc.; EMI; the video games industry; Euro Disney; Richard Branson and the Virgin Group; General Electric; and AES Corporation. A new case on Eni SpA and the world oil and gas industry has been added. The key features of the new edition are its: Focus on well–known companies drawn from North America and Europe. Coverage of current strategic situations most of the cases deal with strategic decisions between 2002 and 2004. Close linkage with the analytic tools outlined in Contemporary Strategy Analysis, Fifth Edition.
Présentation de l'éditeur :
The new edition of this popular casebook considers current business theory in the context of real business situations. Specially–written cases illuminate key concepts and techniques in strategic management. Focuses on well–known companies from North America, Europe and Asia. New case on Eni S.p.A. and the World oil and gas industry. Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal–mart, Eurodisney, and the Virgin Group. Designed to accompany the best–selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004). Additional support is available at www.blackwellpublishing.com/grant . The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.
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- ÉditeurWiley–Blackwell
- Date d'édition2004
- ISBN 10 1405124083
- ISBN 13 9781405124089
- ReliureBroché
- Numéro d'édition5
- Nombre de pages392
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Cases to Accompany Contemporary Strategy Analysis
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Wiley-Blackwell
(2005)
ISBN 10 : 1405124083
ISBN 13 : 9781405124089
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Cases To Accompany Contemporary Strategy Analysis 5/Ed
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CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS 5/ED
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CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS 5/ED
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(2005)
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ISBN 13 : 9781405124089
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CASES TO ACCOMPANY CONTEMPORARY
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