The Behavioral Foundations of Strategic Management - Couverture souple

Bromiley, Philip

Couverture souple

ISBN 10 : 1405124709 ISBN 13 : 9781405124706

Editeur : Wiley, 2004

Synopsis

The Behavioral Foundations of Strategic Management

This book argues that rationality and market equilibrium assumptions are inconsistent with rigorous strategic management research so that strategic management should adopt behavioral assumptions.

When strategy scholars assume that firms can make better or worse decisions, they implicitly adopt a behavioral view. After examining the problems that rationality and equilibrium assumptions create, the author outlines the basics of a behavioral approach to strategic management. The book addresses how a behavioral approach relates to several major strains of strategic management scholarship and explores relevant methodological issues.

Overall, the book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship.

A propos du livre

À propos de l?auteur

Philip Bromiley holds the Curtis L. Carlson Chair in Strategic Management and is Chair of the Department of Strategic Management and Organization at the Carlson School of Management, University of Minnesota.

Détails de l'édition

• Éditeur: Wiley
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 1405124709
• ISBN 13: 9781405124706
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible