What Is E-business?: How the Internet Transforms Organizations - Couverture rigide

Li, Feng

Couverture rigide

ISBN 10 : 1405125578 ISBN 13 : 9781405125574

Editeur : Wiley-Blackwell, 2006

Synopsis

Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.

• A coherent introduction to e-business.
  
• Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
  
• Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
  
• Supported by online lecturer and student resources, available soon.

A propos du livre

À propos de l'auteur

Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.

Détails de l'édition

• Éditeur: Wiley-Blackwell
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1405125578
• ISBN 13: 9781405125574
• Reliure: Relié
• Nombre de pages: 264
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible