What Is E-business?: How the Internet Transforms Organizations - Couverture souple

Li, Feng

 
9781405125581: What Is E-business?: How the Internet Transforms Organizations

Synopsis

Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.


  • A coherent introduction to e-business.
  • Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
  • Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
  • Supported by online lecturer and student resources, available soon.

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À propos de l?auteur

Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781405125574: What Is E-business?: How the Internet Transforms Organizations

Edition présentée

ISBN 10 :  1405125578 ISBN 13 :  9781405125574
Editeur : Wiley-Blackwell, 2006
Couverture rigide