"The Strategy Pathfinder" is built around micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase."The Strategy Pathfinder" brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. This title: offers an innovative introduction to strategy; makes readers active "producers" of strategy, rather than passive recipients of received wisdom; presents essential pathways through the strategy jungle; includes cases that provokes discussion about a key theoretical theme; and, encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed. Cases are drawn from Africa, the Americas, Asia, Europe and Oceania. This book is supported by online lecturer supplements.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Duncan Angwin is associate professor in strategic management at Warwick Business School, University of Warwick, where he has won several awards for teaching excellence and research publications. He is also associate fellow at Sa d Business School, Oxford, visiting professor at ENPC, Paris, and lectures for Georgetown University, USA. He is Associate Chair for Strategy and Practice at the Strategic Management Society and maintains close links with industry. Stephen Cummings is Professor of Strategic Management at Victoria Management School, Victoria University of Wellington, New Zealand and regularly lectures at other universities in Asia, Africa and Europe. He is the author of Recreating Strategy and the co-editor (with David Wilson) of Images of Strategy. Chris Smith is senior lecturer in strategy and Director of the Singapore MBA program for the Adelaide Graduate School of Business, University of Adelaide (South Australia).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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