The Strategy Reader - Couverture souple

Couverture souple

ISBN 10 : 1405126876 ISBN 13 : 9781405126878

Editeur : Wiley-Blackwell, 2004

Synopsis

The second edition of this successful Strategy Reader retains many of the classic readings from the previous edition, such as those by Porter, Mintzberg, Grant, Hamel and Prahalad, while adding more recent top-quality articles by prominent international scholars such as Shapiro, Teece, Hitt and Miller.

• New topics covered include corporate social responsibility, new technology, ethics, strategic alliances, corporate parenting, diversification, and chaos/complexity theory.
  
• Guides students through the literature with extensive editorial commentary.
  
• Provides an ideal accompaniment to any major strategy textbook.
  
• Also of interest to managers seeking to broaden their understanding of the strategic issues facing their organization.

A propos du livre

À propos de l?auteur

Susan Segal-Horn is Professor of International Strategy at the Open University Business School, where she is also Chair of the Strategy MBA Programme. She is the co-author of The Dynamics of International Strategy (1999) and editor of The Challenge of International Business (1994).

Détails de l'édition

• Éditeur: Wiley-Blackwell
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 1405126876
• ISBN 13: 9781405126878
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 567
• Éditeur: Segal-Horn Susan
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible