Why Cultural Studies? is a rallying call for a reinvigoration of the project of cultural studies that provides a critical analysis of its meteoric rise to the academic fore and makes a convincing argument for the pressing need for a renewed investment in, and re-evaluation of, its core ideals.
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Gilbert B. Rodman is Associate Professor of Communication Studies at the University of Minnesota. His publications include Elvis After Elvis: The Posthumous Career of a Living Legend (1996), Race in Cyberspace (2000), and The Race and Media Reader (2014). He is currently the Chair of the Association for Cultural Studies, and the founder/manager of CULTSTUD-L, the longest running international cultural studies listserv in the world.
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