With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community's response to the ethical challenges that arise in the application of research approaches.
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Allan J. Kimmel is Professor of Marketing at ESCP-EAP, European School of Management (Paris, France). His publications include Rumor and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (2004) and Marketing Communication: New Approaches, Technologies, and Styles (edited, 2005).
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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