Blunders in International Business - Couverture souple

Ricks, David A.

 
9781405134927: Blunders in International Business
Couverture souple
ISBN 10 : 1405134925 ISBN 13 : 9781405134927
Editeur : Wiley-Blackwell, 2006

Synopsis

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.

  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Conserves its well-liked, concise format.
  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books - including three about international business blunders which have been featured on the Today Show, in the Wall Street Journal, and in numerous other publications.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley-Blackwell
Date d'édition
2006
Langue
anglais
ISBN 10 
1405134925
ISBN 13 
9781405134927
Reliure
Broché
Numéro d'édition
4
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible