Articles liés à International Strategy: Context, Concepts and Implications.

International Strategy: Context, Concepts and Implications. - Couverture souple

Collis, David

 
9781405139687: International Strategy: Context, Concepts and Implications.
Couverture souple
ISBN 10 : 1405139684 ISBN 13 : 9781405139687
Editeur : Wiley, 2014

Synopsis

THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY

Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage.

Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

David Collis is the Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration within the strategy unit at Harvard Business School, and an advisor to several well-known multinational corporations. He was previously a professor at the Yale School of Management and at Columbia Business School.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2014
Langue
anglais
ISBN 10 
1405139684
ISBN 13 
9781405139687
Reliure
Broché
Nombre de pages
396
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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