Exploring Electronic Media: Chronicles and Challenges - Couverture rigide

Orlik, Peter B.; Anderson, Steven D.; Day, Louis A.; Patrick, W. Lawrence

 
9781405150545: Exploring Electronic Media: Chronicles and Challenges
Couverture rigide
ISBN 10 : 1405150548 ISBN 13 : 9781405150545
Editeur : *Wiley-Blackwell, 2006

Synopsis

Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.

  • Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject
  • Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media
  • Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape
  • Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems
  • Considers the future and great potential in this ever-changing field.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Peter B. Orlik is Professor and Director of Central Michigan University's School of Broadcast and Cinematic Arts.

Steven D. Anderson is Professor in the School of Media Arts and Design at James Madison University where he conducts courses in electronic media technologies.

Louis A. Day is an alumni Professor in Louisiana State University's Manship School of Mass Communication.

W. Lawrence Patrick is President of Patrick Communications, LLC, a leading media investment banking and brokerage firm as well as owner of Legend Communications, a 16-station radio group.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
*Wiley-Blackwell
Date d'édition
2006
Langue
anglais
ISBN 10 
1405150548
ISBN 13 
9781405150545
Reliure
Relié
Numéro d'édition
1
Nombre de pages
294
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781405150552: Exploring Electronic Media

Edition présentée

ISBN 10 :  1405150556 ISBN 13 :  9781405150552
Editeur : Wiley-Blackwell, 2007
Couverture souple