Understanding Media Users: From Theory to Practice - Couverture souple

Wilson, Tony

Couverture souple

ISBN 10 : 1405155671 ISBN 13 : 9781405155670

Editeur : Wiley-Blackwell, 2008

Synopsis

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies.

• examines the relationship between media and audiences by one of the world's leading media scholars
• provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
• charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
• concludes with additional insights into the future of media reception in a global age

A propos du livre

À propos de l?auteur

Tony Wilson is Associate Professor, Faculty of Economics and Business, at University Malaysia Sarawak, and Associate Research Fellow, Global Cities Institute, at the Royal Melbourne Institute of Technology.

Détails de l'édition

• Éditeur: Wiley-Blackwell
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1405155671
• ISBN 13: 9781405155670
• Reliure: Broché
• Nombre de pages: 232
• Coordonnées du fabricant: Wiley-Blackwell; https://www.wiley.com/en-in; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; 40057; Italie