Persuasive Messages: The Process of Influence - Couverture souple

Benoit, William L.

 
9781405158213: Persuasive Messages: The Process of Influence
Couverture souple
ISBN 10 : 1405158212 ISBN 13 : 9781405158213
Editeur : Wiley-Blackwell, 2008

Synopsis

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

  • A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
  • Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
  • Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action
  • Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
  • Lecturer resources available at www.blackwellpublishing.com/benoit

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

William L. Benoit is Professor of Communication at the University of Missouri-Columbia and editor of the journal Communication Studies. He and his co-author Pamela J. Benoit were jointly awarded the Daniel Rohrer Award for research in argumentation by the American Forensic Association.

Pamela J. Benoit is Vice Provost for Advanced Studies, Dean of the Graduate School, and Professor of Communication at the University of Missouri-Columbia. She has been awarded the William T. Kemper Fellowship for Excellence in Teaching as well as several other recognitions for contributions to research, teaching, and service.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley-Blackwell
Date d'édition
2008
Langue
anglais
ISBN 10 
1405158212
ISBN 13 
9781405158213
Reliure
Broché
Numéro d'édition
1
Nombre de pages
290
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781405158206: Persuasive Messages: The Process of Influence

Edition présentée

ISBN 10 :  1405158204 ISBN 13 :  9781405158206
Editeur : Wiley-Blackwell, 2007
Couverture rigide